Lead Generation: These turn-key solutions strategically target prospective customers to generate demand for your business.

Prospect Conversion: These automated programs ensure timely, consistent and relevant follow up to convert prospects into valued lifetime customers.

Customer Retention: Create lifetime customers by delivering meaningful communications to customers throughout the entire customer lifecycle.

Customer Recovery: Prevent customer defection, and gain insight into why your customers choose to defect with these programs.

Systems Integration: MarketSmart integrates seamlessly with existing business software and 3rd party list providers to support your marketing solutions.

Database Management: Secure database hosting combined with powerful data purification and maintenance processes ensure maximum marketing effectiveness.

• NCOA (National Change of Address Updates)
• CASS (Address Validation and Standardization)
• FTC Do Not Call Append
• Duplicate Record Removal
• Custom Validation and Corrections
• Corrected data can be written back into corporate database systems

Marketing Automation: Customizable marketing rules provide the ability to market strategically and according to best practice.

Reporting: Provide retailers with accurate reporting on retail marketing efforts. Our integration to accounting and billing systems affords your business response rate and return on investment statistics!

Direct Mail: Include full-color customized letters, postcards, brochures and other mailers as part of your overall marketing efforts. Use customer, prospect, sales and other data to create highly personalized mailers to ensure maximum impact, response rate and ROI!

Email: Utilize customized, branded and targeted HTML templates to reach your customers. Email empowers your business to send more dynamic information using many forms of media that will captivate the customer and provide them the ongoing connection to your business.

Voice Broadcast: Speak directly to your customers emotions. Deliver personal messages like no traditional media can, where your tone, cadence and inflection can help you to communicate a sincere desire to do business.

• Keypad responses can trigger new messages, initiate new processes, or create notifications for live follow up
• Call bridge technology enables recipients to connect anywhere in the world to one of your own representatives or to our call center
• FTC Do Not Call Compliance

Live Calls: When only a live conversation will do; MarketSmart’s full service call center is here to serve you. With agents trained in all formats of calls, we have you covered when a live call is necessary.

Text/SMS: Send automated text messages directly to cell phone and other handheld devices a way to stay connected with the “multi-task” generation of customers.

Web Surveys: Gain a wealth of actionable information in real time through the use of our web survey tools.

• Ask targeted questions to gain the most meaningful and complete picture.
• Ask only questions that are relevant to the customer's purchase, based on previous answers.
• Ask questions in multiple choice, ranked, and either/or formats, and collect verbatim response at each question if desired.
• Easily segment and categorize verbatim comments maximizing data relevance and understanding.
• Instantly trend your customers' feedback with data updated daily that can be viewed over days, weeks, months, and years.

Consumer Web Pages: Engage your customers with Personalized URLs. Enable customers to respond online to marketing offerings with a single click of the mouse! Track web responses, boost response rates and deliver personalized content and offers to these highly customizable consumer web pages.