SmartMarketing

SmartSearch™

When consumers are looking for products or services from a local business, the chances are good that their search begins or ends on the Internet. So, why don't more businesses advertise where local consumers are looking? Because managing local search advertising campaigns take time and specialized knowledge.

SmartSearch™ delivers easy-to-use, patent-pending technology and ROI-focused tools to help our clients run successful local Internet advertising campaigns. Our platform ensures that our clients' ads appear alongside only relevant keyword search results, which produces leads through major search engines like Google, Yahoo, MSN, Ask.com, and AOL. We work to get ads placed in a high value position to generate the most efficient and qualified click-thrus to the local business's web site. Advertisers only pay when potential customers click on the ad and visit the business's site!

Major search engines such as Google®, Yahoo!, and MSN offer one of today's most affordable and effective advertising opportunities. They are the ideal way to geographically target local consumers. Just look at the facts: There were 6.8 BILLION searches done in June 2006. 43% of search engine users are seeking a local merchant to buy something offline and 54% of search users have substituted Internet/search for the phone book.

But that's not all MarketSmart can do. When a local consumer clicks on an ad and goes to the Web site, we can track precisely how the consumer explores the site. Clients can see first-hand which products or offers are attracting consumer attention, and whether the Web site is effectively designed to generate leads. MarketSmart can also monitor and track when consumers who have clicked on an ad contact the local business by email or telephone, or print an offer coupon from the site. And we can record prospects calls to your business to ensure telephone inquiries are handled effectively.

Because MarketSmart takes care of all the details, our clients can spend more time satisfying local customers and less time finding them.

SmartCRM™

It is a widely accepted fact that marketing to past leads and customers creates results. Unfortunately, this process can be time consuming and costly for business owners as they struggle to manage customer marketing lists, interface with numerous marketing vendors and attempt to track and understand the results of their efforts. With MarketSmart this process has never been easier.

Our intelligent marketing system extracts customer, invoice, and other relevant data from your business software, then uses customized rules to send highly personalized and strategically timed marketing communications to your customers in any combination of formats, automatically!

We report response rate and ROI from specific campaigns, allowing retailers to easily track the results of their marketing investments.

See the reports.

SmartList™

MarketSmart is fully integrated with several of today’s leading list providers, allowing local businesses to participate in targeted list marketing programs with no minimum order restriction and at costs lower than ever before. Once list marketing programs are established, our system automatically orders appropriate lists on a regular basis, sends a targeted and effective marketing campaign and then reports the results back to our clients.